Cigar Weekly

While the Great Depression gripped much of the world, Nat Sherman was beginning an adventure that continues today, nearly 70 years later. The 1930s marked a time of economic hardship for most Americans. But for those with a unique idea and the work ethic to move the idea into action, America was still a land of opportunity. At the start of the decade, Nat Sherman established the predecessor corporation of Nat Sherman, Inc. with Charles Baer, owner of the Epoca Cigar Factory. Their first venture is a retail tobacco store at 1400 Broadway in the heart of New York City's garment center. Nat bought out Baer shortly thereafter, and the company has been in family hands ever since. By the middle of the decade, Nat Sherman was a high profile hang out for the three primary consumers of premium cigars: fashion executives, show business types and gangster. For this last class of customer, the store was neutral territory where competing factions were actually friendly, using the cigar as a sort of social lubricant. As the 1930s came to an end, and war started in Europe, Nat Sherman introduced the first line of cigars bearing his own name. Produced in Tampa, which was then the cigar capital of the world, there is little known of these first "private label" cigars, other than the fact they were rolled with Cuban and American tobacco.         Toady, this history moves forward with this groundbreaking announcement by Altadis USA. The release reads:   ALTADIS U.S.A. TO SELL NAT SHERMAN CIGARS Altadis U.S.A. is pleased to announce its appointment by Nat Sherman International as the exclusive distributor of several lines of Nat Sherman cigars in the United States. The included lines, now available through Altadis U.S.A. sales representatives, are: Nat Sherman Sauve, Nat Sherman 489 and1400 Series and the Omerta Nat Sherman Private Selection.   "We have a rich history within the industry and a name that has always been associated with quality," said Joel Sherman, President of Nat Sherman, Inc. "However, due to recent changes in OTP taxing regulations, it has been increasingly difficult for us to give our cigars the attention they deserve. We have always enjoyed a warm relationship with Altadis U.S.A., and this is a unique opportunity for both parties.   Having the ability to partner with such a professional sales force to represent and handle the sales of Nat Sherman cigars will certainly help further the Nat Sherman brand and make it more accessible to our consumers. It is a win/win for everyone - most importantly, our customers."James Colucci, S.V.P. Marketing and Sales for Altadis U.S.A. added: "Nat Sherman is one of our industry's greatest and most revered names. We are proud to be associated with them, and we look forward to a long and productive relationship."

While the Great Depression gripped much of the world, Nat Sherman was beginning an adventure that continues today, nearly 70 years later. The 1930s marked a time of economic hardship for most Americans. But for those with a unique idea and the work ethic to move the idea into action, America was still a land of opportunity. At the start of the decade, Nat Sherman established the predecessor corporation of Nat Sherman, Inc. with Charles Baer, owner of the Epoca Cigar Factory. Their first venture is a retail tobacco store at 1400 Broadway in the heart of New York City's garment center. Nat bought out Baer shortly thereafter, and the company has been in family hands ever since. By the middle of the decade, Nat Sherman was a high profile hang out for the three primary consumers of premium cigars: fashion executives, show business types and gangster. For this last class of customer, the store was neutral territory where competing factions were actually friendly, using the cigar as a sort of social lubricant. As the 1930s came to an end, and war started in Europe, Nat Sherman introduced the first line of cigars bearing his own name. Produced in Tampa, which was then the cigar capital of the world, there is little known of these first "private label" cigars, other than the fact they were rolled with Cuban and American tobacco.         Toady, this history moves forward with this groundbreaking announcement by Altadis USA. The release reads:   ALTADIS U.S.A. TO SELL NAT SHERMAN CIGARS Altadis U.S.A. is pleased to announce its appointment by Nat Sherman International as the exclusive distributor of several lines of Nat Sherman cigars in the United States. The included lines, now available through Altadis U.S.A. sales representatives, are: Nat Sherman Sauve, Nat Sherman 489 and1400 Series and the Omerta Nat Sherman Private Selection.   "We have a rich history within the industry and a name that has always been associated with quality," said Joel Sherman, President of Nat Sherman, Inc. "However, due to recent changes in OTP taxing regulations, it has been increasingly difficult for us to give our cigars the attention they deserve. We have always enjoyed a warm relationship with Altadis U.S.A., and this is a unique opportunity for both parties.   Having the ability to partner with such a professional sales force to represent and handle the sales of Nat Sherman cigars will certainly help further the Nat Sherman brand and make it more accessible to our consumers. It is a win/win for everyone - most importantly, our customers."James Colucci, S.V.P. Marketing and Sales for Altadis U.S.A. added: "Nat Sherman is one of our industry's greatest and most revered names. We are proud to be associated with them, and we look forward to a long and productive relationship."

While the Great Depression gripped much of the world, Nat Sherman was beginning an adventure that continues today, nearly 70 years later. The 1930s marked a time of economic hardship for most Americans. But for those with a unique idea and the work ethic to move the idea into action, America was still a land of opportunity. At the start of the decade, Nat Sherman established the predecessor corporation of Nat Sherman, Inc. with Charles Baer, owner of the Epoca Cigar Factory. Their first venture is a retail tobacco store at 1400 Broadway in the heart of New York City's garment center. Nat bought out Baer shortly thereafter, and the company has been in family hands ever since. By the middle of the decade, Nat Sherman was a high profile hang out for the three primary consumers of premium cigars: fashion executives, show business types and gangster. For this last class of customer, the store was neutral territory where competing factions were actually friendly, using the cigar as a sort of social lubricant. As the 1930s came to an end, and war started in Europe, Nat Sherman introduced the first line of cigars bearing his own name. Produced in Tampa, which was then the cigar capital of the world, there is little known of these first "private label" cigars, other than the fact they were rolled with Cuban and American tobacco.         Toady, this history moves forward with this groundbreaking announcement by Altadis USA. The release reads:   ALTADIS U.S.A. TO SELL NAT SHERMAN CIGARS Altadis U.S.A. is pleased to announce its appointment by Nat Sherman International as the exclusive distributor of several lines of Nat Sherman cigars in the United States. The included lines, now available through Altadis U.S.A. sales representatives, are: Nat Sherman Sauve, Nat Sherman 489 and1400 Series and the Omerta Nat Sherman Private Selection.   "We have a rich history within the industry and a name that has always been associated with quality," said Joel Sherman, President of Nat Sherman, Inc. "However, due to recent changes in OTP taxing regulations, it has been increasingly difficult for us to give our cigars the attention they deserve. We have always enjoyed a warm relationship with Altadis U.S.A., and this is a unique opportunity for both parties.   Having the ability to partner with such a professional sales force to represent and handle the sales of Nat Sherman cigars will certainly help further the Nat Sherman brand and make it more accessible to our consumers. It is a win/win for everyone - most importantly, our customers."James Colucci, S.V.P. Marketing and Sales for Altadis U.S.A. added: "Nat Sherman is one of our industry's greatest and most revered names. We are proud to be associated with them, and we look forward to a long and productive relationship."